developed a strategic alliance to strengthen both international events and promote exchange and sports tourism between Dallas, TX (USA) and Madrid (Spain).

This new agreement outlines the upcoming collaboration between the DALLAS CUP and MADCUP, which will work together to strengthen the relationship between Dallas (Texas) and the Community of Madrid through the tournaments and tourism associated with both events. The goal is to grow both events through diversity, educational, and community engagement, while promoting sports tourism and the offerings of the Dallas and Madrid regions.

Both institutions seek to develop joint strategies, generate projects to enhance both brands, and build common development opportunities while boosting and enriching the experience of the participants. Both sports properties will also work closely with their communities to promote tourism opportunities in the Dallas and Madrid regions. Specific activities and projects will be developed and are likely to include developing and organizing seminars and clinics for coaches, selecting ambassadors for both tournaments, and promoting a joint tourism exchange between Dallas and Madrid.

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